But it can also be a cesspool of gross messages, photos of men holding giant dead fish and seemingly endless and awkward small talk.
When you're a woman trying to use the internet to date, the struggle is often very, very real.
Some sites are completely free and depend on advertising for revenue.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.