It also claimed that all its consultants, as staff were called, were trained in neuro-linguistic programming, or NLP – a psychotherapy technique based on the connection between neurological processes and language – and this technique was used when potential members were interviewed.
Impressed by this apparently rigorous approach, Ms Fontaine, 44, rang up to enquire about joining and a consultant invited her to an interview, not at the company’s registered offices in the City of London but at the Charing Cross Hotel on The Strand.‘I thought it was a bit strange but was quite happy because it was on my way home,’ says Ms Fontaine. She was given his email address and sent him a message. They emailed her some more details, for a man with a Persian-sounding name, who was 56 and worked in financial investments.
Equally, if I am introduced to my partner by a friend I’m not going to be grateful to her for the rest of my life.’Ms Guennifa said she and other consultants had undertaken a four-month home course with a company whose name she could not recall – ‘it was called Infinite something’ – culminating in two weeks’ study at the London School of Economics, where they sat an examination.
When I rang the LSE, they said they had never heard of such a course.
So, they signed up all their single friends, and friends of friends, and 10 years later, thousands of dating members join daily looking to have fun and meet other singles close to them with similar interests.