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Hinge came up with over 100 prewritten lines that ranged in tone from quirky ("best discovery: Netflix or avocado?
(this one improved your response likelihood by 31%)2.
Normally, on Hinge you're free to use whatever opening line you want — it shows you mutual friends and interests then gives you a blank canvas to write whatever you want.
But for one month, Hinge gave a random 22% of users the option to use a clever prewritten opening line in addition to writing their own messages. They then tracked which of those prewritten lines were most likely to get a reply, using the data to determine which lines worked best based on gender, location, and how fast you sent a message after getting a match.
All the steps are covered from the initial approach to having an instant date or getting her number for a later time.