According to Google, it was not the frequently published consumer complaints about Decor My Eyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it.
Google Search Console helps to check for websites that use duplicate or copyright content.
Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page.
Marissa Mayer, then-vice president of search products and user experience, described the goal of Universal search as "we're attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.
When Google was a Stanford research project, it was nicknamed Back Rub because the technology checks backlinks to determine a site's importance.