They don't want to feel like an item on a supermarket shelf that you might simply pass by because it's not on your list.
Describe yourself as a person - how you like to spend your time, what you love to do. Good spelling implies you're intelligent but more importantly it shows you've taken care and effort writing your profile.
A hastily-written page full of abbreviations suggests you're not taking it seriously, or that it's something you flung up online while you were bored.
It's also far less intimate and attractive to use a group shot - always remember that the person viewing your profile will be trying to imagine themselves with you. It's the online equivalent of bringing your mates along on a first date.
Because people viewing your profile will be hoping to get a sense of your lifestyle - and how they can fit into it.
Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.
This time last year saw a 94 per cent increase in people singing up compared to their daily average.'In my experience, selfies on dating sites either involve the guy snapping a quick picture of himself as he loads his profile (no effort made) or stripping off in a desperate attempt to show off his buff body while trying out a moody male model look (far too much effort made).
'I'd much rather see a picture of a nice smiling guy on a night out with friends or on holiday than one who has clearly spent too much time in front of a mirror in his bedroom.