agoraphobic dating - Liquidating business promotion


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The theory is that you’ll generate enough additional sales of the book to cover the cost of giving away those bonus reports. Contrast pricing: Self-liquidating premiums for the 21 century While the concept of self-liquidating premiums in marketing is an old one, Mequoda has adopted a more modern version of it as a Best Practice for pricing multiple subscription products.

The phenomenon of contrast, or decoy, pricing was most famously illustrated by Dan Ariely, a Duke University professor of psychology and behavioral economics, in his book, Irrational Predictability.

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An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product.

Definitions of ’self-liquidating premium’ and meaning of ’self-liquidating premium’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd.

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