And if the daily use numbers are any indication, this strategy is working for Bumble, as college students probably spend more time inside dating apps than the general public.
Another possible reason is that swipe-based dating apps are much more common than they were two years ago.
First Tinder gave us info on the most right-swiped names of 2016.
In the United States, guys named Lucas, Ryan, Matthew, Nick and Josh were the most swiped right.
And two years after launching, the company is matching about 4 million people a day and seeing around 220 million swipes per day.
So while Tinder had a higher amount of daily swipes and matches at the two-year mark, Bumble’s users are spending more time in the app than Tinder’s users did when the company was two years old.
Back in 2014 Tinder was expanding beyond college campuses and set on becoming dating app for all.