In Mexico, the culture of dating is a fascinating blend of traditional norms and outside influence. American influence has relaxed dating life in many of the larger cities, and younger people are acquiring a more liberal attitude toward relationships between men and women.
Nevertheless, people in rural areas tend to be more conservative and often keep to traditional dating customs.
They are more inclined to shower one another with mushy terms of endearment on a constant basis.
Public displays of affection are not particularly looked down upon, and it's common to see a couple kissing and hugging in pubic.
But once married, men want their wives to become a more “traditional” woman, taking on the subservient role.