The name change, years in the making, reflects the company’s determination to focus on technology and distinguish it from the stun gun for which it is widely and controversially known.
(Axon is the name of its younger Seattle-based technology division; the Taser name will survive as the weapons brand.)Already, Axon says its cameras have been deployed in 36 out of 69 major U. cities, and that police have collectively stored more than seven petabytes of data on Evidence.com, its cloud-based video storage and management service, with 90 videos uploaded every minute.
The “free trial” program—an idea more common to consumer services like Spotify and Netflix than government procurement—aims to give officers across the country year-long access to an Axon Body 2 camera; specialized training; and a storage subscription on
“What we’re trying to do is accelerate the market forward.” His message to police agencies is, “‘We think these things are useful; we think you will as well.
Let’s not wait to see if there’s federal funding or not.'”Founded in 1993 by Smith and his brother Thomas in their garage with the mission “to make bullets obsolete,” Axon is still smaller than a few of its would-be competitors in the body camera industry.
While agencies will be allowed to keep their footage after the free trial, Axon is betting they’ll become loyal customers and subscribers.