Some say that no efforts to police the site and report bad actors outweigh the negative impact the site may have in this area.The general counsel for National Center for Missing and Exploited Children said, "Backpage’s reporting is not conducted in good faith." In 2012, at the behest of a number of NGO's including Fair Girls and NCMEC, Fitzgibbon Media (a well-known progressive/liberal public relations agency) created a multimedia campaign to garner support for the anti-Backpage position.
Numerous NGOs and others contend that the potential harm done by a website that features a section for adult posting is far greater than any actions the site may take to aid law enforcement.
In many cases, the critics of Backpage say that these efforts are less than is necessary or possible.
Liz Mc Dougall, an attorney serving as general counsel for Backpage.com, said that Backpage is an "ally in the fight against human trafficking." She said that the adult section of Backpage is closely monitored, and that shutting it down "would simply drive the trafficking underground." She said that websites like Backpage, that are able to monitor trafficking activity and report it to law enforcement, are key in the fight against human trafficking. have pointed out that the freedoms and potentially the entire fabric of the internet would be threatened if this type of free speech is prohibited on Backpage.
Mc Dougall said that shutting down the service on a cooperative United States–based website would only drive trafficking to underground and international websites that are more difficult to monitor, and are often outside the jurisdiction of U. They cite both First Amendment rights of free speech guaranteed in the Constitution as well as Section 230 of the Communications Decency Act.
The foundation and traditions of free classified advertising and free circulation were part of the fundamentals of the alternative newsweeklies dating back to 1971.