the site was hacked by a group known as "The Impact Team".
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The release included data from customers who had previously paid a $19 fee to Ashley Madison to supposedly have their data deleted.
In the same month, the company changed its signature tagline from "Life is Short.
Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.