PUAs, of course, are the Pick-Up Artists themselves (entertainingly, if you get really good, you can be a Pick-Up Guru or PUG).
The aforementioned Neil Strauss went under the pseudonym of “Style”. Others have called themselves “Juggler”, “Formhandle”, “Ice Dragon” (seriously), and perhaps best of all “Gunwitch”.
The clothes According to the literature, a true Pick-Up Artist stands out from the crowd – hence the preposterous names.
One of the figureheads of the movement, David De Angelo (or “Eben Pagan”) claims to be an aficionado of Ayn Rand.
There is a lot of talk of “alpha males” and “beta males” and “psychological anchoring”.
They study methods to pickup women and seduce them.