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On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.
The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.
Match Travel was an attempt about the same time as the Match Live brand to offer discounts via the then sister company Expedia, Inc. On November 10, 2005, a class action was filed by Matthew Evans against in federal court in Los Angeles alleging that "secretly employs people as 'date bait' to send bogus enticing E-mails and to go on as many as 100 dates a month – or three a day – to keep customers ponying up." The suit has been repudiated by IAC as baseless.
Daters would meet in a public location sponsored by
People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.
It was announced in February 2009 that Match.com's European operations was sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.